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Discover fundamental information on developing and promoting independent and brand hotel websites, the most powerful e-marketing tool and distribution channel for marketing hotels on the internet. This section offers a wealth of information on website development, design, research, content, programming and hosting.

Milestone Internet Marketing revealed the launch of its hosted Content Management System - Galexi™. The Galexi™ system is developed for the hospitality and travel segments and allows hotel and restaurant chains and hospitality associations to quickly develop and oversee websites for their members. The advanced Content Management System is presented as a hosted solution and does not involve hardware or software installations and can be used from any computer.

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By Benu Aggarwal, Milestone Internet Marketing

Effective internet marketing in the year 2008 will be a powerful promotional agent for the hotel industry – from major franchise chains in urban cities to independent inns in rural countryside. In fact, it has been projected that 40% of all hotel bookings will be generated from the internet in 2008. As we envision the possibilities this year, hoteliers must take a proactive approach to internet marketing and direct their strategies and budgets from traditional offline marketing to hard-hitting online highways.

Savvy hoteliers who utilize the hottest trends and practices in internet marketing – from social networking to mobile websites – will be well rewarded for staying ahead of the competition curve and capturing more market share . . . both now and in the years ahead.

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It’s not big news that the internet has changed the landscape of travel.  A few years ago you would have called your travel agent to help make your travel plans, and that agent would probably have offered you one or maybe two hotel options.  Today the choices are seemingly limitless and a bit overwhelming for your potential guests.  And overwhelming for hotels too - how much of your marketing budget should you spend on the internet?  Where should you spend it?  An independent website?  Pay per click advertising to support your brand site?  What is your best opportunity to capture your fair share of that every growing population of internet shoppers?

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When choosing an online strategy for your business, the first step is selecting a domain name.

Choose only one domain name for one business! Theoretically business owners want more than one domain name to cover issues such as misspellings, having separate domain names for products, or simply having more than one name pointing to there website. This might seem logical because having various domains names all coming up on your website is a sure way everyone will find you easily. Wrong; this is one of the most common mistakes among all industries on the internet. The best approach is to have one domain name and one version of your website. The key here is to get properly indexed, get properly ranked, and not damage one’s image in the eyes of search engines. When having numerous domain names all pointing to various versions of your website, or having numerous domain names all pointing to the same website, search engines see this as spam and, in turn, can have you banned or blacklisted. Therefore, having one domain name and one version of your website is the key stepping stone in building a strong web presence.

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1. Use clean CSS (cascading style sheets) codes
2. If websites are built on a dynamic platform, make sure that your Content Management System is search engine friendly
3. Keep your codes clean by calling all java scripts and CSS using an include file
4.Use keyword rich H1 TAGS
5.Use ALT Tags for images to enable your site to be read by visitors with visual/hearing impairments and name all your images keyword rich
6. Keep the download time low by reducing images on the site
7. Float the content right at the top and make it easy for the crawler to index your page
8. Make sure phone numbers and address are on every page as text
9. Use Absolute Links, no relative links
10. Check for browser compatibility so the site appears the same across all platforms


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It seems to be an uphill battle to secure quality web images that are clear, but not too large. Here are few tips you might want to remember when securing pictures for the Web.

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